Revista CHECK-IN N.01 Abril-Maio / April-May 2004
Pitlane Store - Aeroporto de Lisboa - Lisbon Airport
"Nenhuma das 18 corridas do 54º Campeonato Mundial de Formula 1 passa pelo Autódromo do Estoril, mas todo ele acontece de certeza nas vibrações de uma loja no Aeroporto de Lisboa. Entre as quatro paredes da loja PITLANE, os adeptos deste desporto podem encontrar tesouros no interior da única loja do género na Península Ibérica, um templo de merchandising oficial de Formula 1. Dito assim, parece tratar-se de um quiosque de souvenirs. Nada mais errado. É um mundo de coleccionismo sofisticado.
A PITLANE está no Aeroporto de Lisboa desde Dezembro do ano passado. A loja representa todas as marcas e boa parte dos pilotos da F1, desde T-Shirts, blusões a peças originais das máquinas. Peças de mecânica, pistons - Taciano Guimarães, responsável da loja, avisa que a encomenda dos pistons utilizados pela Ferrari em 1991 deve estar mesmo a chegar - miniaturas, capacetes, volantes ou asas da frente de um Formula 1. Tudo o que um apaixonado pela competição pode desejar.
Os clientes são bastantes, desde adolescentes a adultos, e isto numa altura em que não existem provas de F1 em Portugal. "O que faria se houvesse...", comenta Taciano Guimarães, desde muito cedo ligado às motas e aos automóveis e com uma passagem pela a aviação. Ele toma como uma evolução natural no seu percurso ter aberto este negócio. A loja é também um lugar de raridades: há pouco tempo vendeu-se o capacete de 1994 de Michael Schumacher, o homem que definiu há anos a fasquia mais elevada na F1, e aguarda-se para breve um capacete que pertenceu a Ayrton Senna.
A PITLANE existe para os amantes das coridas, para quem, diz Taciano, "Sentir o óleo a queimar e ouvir os motores já provoca uma certa disposição". E até isso está à venda. ara quem procura a música das máquinas, a PITLANE comercializa um CD composto inteiramente por faixas com o som dos motores e automóveis da Ferrari. J.M."
None of the 18 races in the 54th Formula 1 World Championship will take place at Estoril Racetrack, but all will be happening at a shop in Lisbon Airport. Inside the four walls of PITLANE Store, the only shop of its kind on the Iberian Peninsula, fans of this sport will find treasures, a temple to official Formula 1 merchandise. In these words, it might sound like nothing more than a souvenir kiosk. You couldn't be more wrong. It's a sophisticated world for the collector.
PITLANE has been in Lisbon Airport since last December. The shop represents all Teams and a good part of the Formula 1 drivers merchandise, including T-Shirts, jackets and original parts of the engines. Mechanical parts, pistons - Taciano Guimarães, in charge of the shop, informs us that and order for used Ferrari pistons in 1991 is on it´s way - miniatures, helmets, steering wheels or front wings of a F1 car. Everything that any fan could want.
There are plenty of costumers, from teenagers to adults, and at a time when there aren't any Formula 1 races in Portugal. "What would I do if there were...", comments Taciano Guimarães, who's been involved with motorbikes, cars and comercial aviation from an early age. He sees opening the shop as natural next step. The shop is also a place for rarities; a short while ago a he sold a Michael Schumacher 1994 helmets and is waitting for the arrival of a helmet which belonged to Ayrton Senna.
PITLANE exists for lovers of the races, those for whom, as Taciano says, "the feel of the oil burning and the sound of the engines causes a certain feeling...", And even this is for sale. For those looking for the music of engines, PITLANE sells a CD made up entirely of tracks with sound of engines and Ferrari cars. J.M."
None of the 18 races in the 54th Formula 1 World Championship will take place at Estoril Racetrack, but all will be happening at a shop in Lisbon Airport. Inside the four walls of PITLANE Store, the only shop of its kind on the Iberian Peninsula, fans of this sport will find treasures, a temple to official Formula 1 merchandise. In these words, it might sound like nothing more than a souvenir kiosk. You couldn't be more wrong. It's a sophisticated world for the collector.
PITLANE has been in Lisbon Airport since last December. The shop represents all Teams and a good part of the Formula 1 drivers merchandise, including T-Shirts, jackets and original parts of the engines. Mechanical parts, pistons - Taciano Guimarães, in charge of the shop, informs us that and order for used Ferrari pistons in 1991 is on it´s way - miniatures, helmets, steering wheels or front wings of a F1 car. Everything that any fan could want.
There are plenty of costumers, from teenagers to adults, and at a time when there aren't any Formula 1 races in Portugal. "What would I do if there were...", comments Taciano Guimarães, who's been involved with motorbikes, cars and comercial aviation from an early age. He sees opening the shop as natural next step. The shop is also a place for rarities; a short while ago a he sold a Michael Schumacher 1994 helmets and is waitting for the arrival of a helmet which belonged to Ayrton Senna.
PITLANE exists for lovers of the races, those for whom, as Taciano says, "the feel of the oil burning and the sound of the engines causes a certain feeling...", And even this is for sale. For those looking for the music of engines, PITLANE sells a CD made up entirely of tracks with sound of engines and Ferrari cars. J.M."
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